New Alberta WHO Code Monitoring Report

Report reveals aggressiveness of baby food industry marketing to undermine breastfeeding

Alberta: Look what they are doing

Alberta: Look What They Are Doing summarises violations of the World Health Organization International Code of Marketing of Breastmilk Substitutes (WHO Code) in 2011 and 2012.

Thanks to the efforts of Jennifer Peddlesden and the Alberta Breastfeeding Committee, together with the IBFAN Code Documentation Centre, this Alberta Code monitoring report highlights the pervasive and aggressive efforts by the baby food industries to market their products. Despite all the evidence-based information on the risks of artificial feeding, of early complementation and of early cessation of breastfeeding, these industries are clearly more interested in profits than infant and child health!

Health Canada (HC) and the Canadian Food Inspection Agency (CFIA) must be far more proactive in protecting our mothers and children from these predatory and deceptive marketing practices. The tools are readily available for HC and CFIA to implement and support in a substantive way: the International Code, the World Health Assembly Resolutions, The Global Strategy for Infant and Young Child Feeding and the Baby-Friendly Initiative.

Let the Alberta Minister of Health and the federal Minister of Health know that you want Code protection and breastfeeding support programs for all mothers and children in Alberta and across Canada.

Send your message today to:

Copy to:

Or send a message by post to:

Hon. Fred Horne Room 208 Legislature Building 10800 97 Avenue Edmonton, AB T5K 2B6

Hon. Leona Aglukkaq House of Commons 458 Confederation Building Ottawa, ON K1A 0A6

Elisabeth Sterken
Director INFACT Canada/IBFAN North America